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How to value a .net.au against a .com

Billy01

Top Contributor
Just picked up pokie.net.au for reg fee. Will have a site on it by weeks end.

So if a .com sells for $40k USD where does this leave us all thinking about the values of .net.au's and how will it rank with the .com.au already built.

We beleive the Aussie G space is about to boom so this will be an interesting one to watch

Snoopy your thoughts please?
 

Shane

Top Contributor
Given that building a brand around .net.au would be very expensive and time consuming, my opinion is that they can only be valued based on revenue, or the revenue that a potential buyer thinks they can generate.

In saying that, I do have a few .net.au domains, but I only expect traffic from search engines rather than type-ins or brand recognition.
 

Chris.C

Top Contributor
If you are just talking about the domain, I'd expect pokie.com.au to sell for somewhere between $2000 and $5000. This would probably mean that pokie.net.au would sell for something in between $200 and $500.

That said I think .net.au's are real hit and miss. In that you really need the right buyer more so than .com.au's.
 

snoopy

Top Contributor
Just picked up pokie.net.au for reg fee. Will have a site on it by weeks end.

So if a .com sells for $40k USD where does this leave us all thinking about the values of .net.au's and how will it rank with the .com.au already built.

We beleive the Aussie G space is about to boom so this will be an interesting one to watch

Snoopy your thoughts please?

Think about how .net usually compares to .com, eg 3-4% with a fair amount of variance depending on the specific sale.

Then look at some .com.au sales versus .net.au, eg tunes.com.au, tunes.net.au.

Then think about whether pokie.com was an easy sale or a long odds sale. Would pokie.com get 40k at auction? If not then you are basing your valuation on a sale with low probability.

Personally I think you are probably looking at differences in the thousands (X,000 fold difference) between .com and .net.au, that is probably why pokie.net.au was available, probably better names to be had for reg fee.

Personally when I see names sell for decent money and then people registrar variants I think that is typically a bad way to choose a name.
 
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Chris.C

Top Contributor
Today offered and interesting case:

OnlineFlowers.net.au - drops for $1
VirtualFlowerShop.com - sold for $1,888

That said I'd have thought on another day OnlineFlowers may have fetched as high as $100+.

Alternatively you could look at historical sales:

Computers.net.au - drops for $2,112 (2010)
Computer.com - sells for $2,200,000 (2007)

So I guess a rule of thumb could be drawn at a .com is worth 1000 times a .net.au
 

shags38

Top Contributor
pity it is singular otherwise regardless of being a net au it would be worth a motza, imo - the right name and good SEO will overcome TLD extension just about every time - I would love to own Plumbing.net :)
 

Billy01

Top Contributor
You're right Shags

Good to see you're learning. At hand reg its worth a cigar. It'll pay the bills for many a year to come. Would love the pural but as they say you can't have everything where would you put it?

It'll do OK for sure. Rumour has it Aussies love a pokie.
 

snoopy

Top Contributor
Today offered and interesting case:

OnlineFlowers.net.au - drops for $1
VirtualFlowerShop.com - sold for $1,888

The second one sounds like a buydomains sale (ending in 888), I wouldn't use data like that if it is private sale. The computer one sounds like a better comparison.
 

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