Good thing the ad agency let these drop

[nina]

Ok I can't resist posting silly things - it appears I am in a good mood at the moment. (as you can tell I have not been on my 1 hour uphill ride)

Your job is to read them all WITHOUT smiling once..

Do you ever wonder what possesses people to come up with registering domains like this -

porkbolognaise.com.au
porkbolognese.com.au
porkher.com.au
porkhim.com.au
porkhimtonight.com.au
porkme.com.au
porkroast.com.au
porkthem.com.au

Yep I did a whois and it was registered by nextdigital for Australian Pork.

Honestly - what the hell were they thinking - can you imagine an advertisement on TV with references to domains like that...

I know it's bad, bad, bad, but it just makes me giggle when I read things like this.

I've never had pork bolognese either. can't imagine what it would be like, but I did try to mix mushrooms into a dish with lime and that was a no no.. wont' do that again.

OK - back to work hat on!!

Nina

 

[DavidL]

Honestly - what the hell were they thinking - can you imagine an advertisement on TV with references to domains like that...

Haven't you seen the ads??! Surprised they let these drop seeing as the campaign is still actively running I think

http://vimeo.com/29360501

 

[nina]

Yes you are right - and I never saw these ads. Now I have..

You learn something every day David!

Nina

 

[Data Glasses]

With pork/him/her perhaps the idea was to be a bit cheeky like the lamb ads can be

 

[James]

Really I do not see the problem registering related domains and doing SEO based on your TVC, I have seen it done many times when you deal with big brands to protect your IP.

For a good read on the user trends behind big brand SEO and what people search after they see the advert check out this post - http://www.seomoz.org/blog/big-brand-seo-campaigns-integration-and-extended-brand-keywords

I work in an advertising agency so I can understand it, but yeah these guys are probably going over board but really whats is like 200 bucks in registrations over the cost of say 1 million for a TVC campaign.

 

[neddy]

I wonder if they'd be interested in porkys.com.au or porkies.com.au?

 

[nina]

Would it be possible to think they have simply forgotten about the names? Were the names even being used? I don't know - all I know is when it comes to a public audience, I feel more inclined to be conservative.

I know what it's like to register brand names around key words that relate to your business - I've got about 80 top level names all centric around the technology I work with. But that is specifically based around the search words I wanted to be found with.

James that is an interesting post and good reading - the seomoz article.

I thank the Lamb ads are very clever - they are witty without being sexual in any way and while I'm not demonising the pork advertisements, I feel perhaps it's something that doesn't sit well with me. ... hmmm maybe I should have had some apple sauce with it.

Ned are you telling me you've registered those domains just in case?

Nina

 

[DomainNames]

The best ad they had years ago was " Put some pork on your fork"