Free double pass to Affili@SYD 2011

[neddy]

Thanks to Chris Barron of Viva9, I have 1 x double pass (worth over $1,000) to give away to Affili@SYD 2011.

This will be held at the Menzies Hotel, Sydney on Wednesday June 22nd. This includes full conference access,
morning & afternoon tea, a buffet lunch and cocktail reception.

https://www.affiliatsyd.com/Default.aspx

These tickets are worth $495 x 2!

First to post gets the tickets.

One proviso please - you must be able to attend! Think about this before you post that you want tickets!

 

[DavidL]

Nice work!

I'd be up for half the double pass if there's a DNTrader that wants to partner up? But if a taker for the double pass posts before then no worries...

David

 

[neddy]

Nice work!

I'd be up for half the double pass if there's a DNTrader that wants to partner up? But if a taker for the double pass posts before then no worries...

David

Hey David - glad you can make it. Anyone else want just one ticket?

Sorry that it is such late notice - but you never look a gift horse in the mouth!

 

[James]

Dam, If I wasn't fully booked at work this Wednesday, I would be keen...

 

[domainlover]

Hey Ned

I would be happy to go with David if the ticket is still available

Angelo

 

[neddy]

Hey Ned

I would be happy to go with David if the ticket is still available

Angelo

Thanks Angelo. I have sent your details (David and yours) to Chris, and you should receive a confirmation email tomorrow.

If you don't have an email by lunchtime, please let me know.

Hope you enjoy. There are a few good speakers there, including Jeremy Same from Deals.com.au

 

[DavidL]

Thanks Ned & Chris,

Looking forward to it

Cheers

David

 

[domainlover]

thanks guys, looking forward to it. Angelo

 

[Link]

I'll keep an eye out for you guys there. Hopefully it's a great day.

Luke

 

[neddy]

Interested to get some feedback on the day.

What were the highlights for those that attended?

Was it worth it?

 

[domainlover]

It was a very informative day, the one thing that sticks out for me was the presentation by styletread.com.au who were only set up in around Oct 2010 and are getting 500,000
traffic per month to their site and have sold a share to the Channel Nine entertainment group for 4 million. It just shows that you can still come into a particular niche very late in the piece and still become its biggest player.
It makes you think what other niches are sitting their ready to be plucked by smart operators ?

 

[paz]

It was a very informative day, the one thing that sticks out for me was the presentation by styletread.com.au who were only set up in around Oct 2010 and are getting 500,000
traffic per month to their site and have sold a share to the Channel Nine entertainment group for 4 million. It just shows that you can still come into a particular niche very late in the piece and still become its biggest player.
It makes you think what other niches are sitting their ready to be plucked by smart operators ?

I believe they leverage this launch from their brandsexclusive site. Or is it buyinvite? I can't remember. But they marketed to a very large database right off the bat.

 

[FirstPageResults]

Interesting, didn't know that Paz but makes sense. Their shipping & returns policies have also helped them be so successful

 

[Chris.C]

It makes you think what other niches are sitting their ready to be plucked by smart operators ?

In Australia... virtually all of them.

But they marketed to a very large database right off the bat.

They had a HUGE marketing budget - my good friend runs one of Australia's larger fashion sites and I know they were throwing thousands of dollars a month at him for banner advertisements.

That said, I think now they have an established market presence I think they are significantly reducing their marketing budget and are trying to reap the rewards of being marketing leader.

 

[Chris.C]

Their shipping & returns policies have also helped them be so successful

But I'm pretty sure they they just flogged these from zappos and other international retailers.

I don't think styletread have done anything particularly revolutionary other then just do the simple things right coupled with good marketing.

A lot of Australian companies would do very well to follow international best practices when it comes to establishing an online site and brand. We here in Australia are still a couple of years behind.

 

[FirstPageResults]

I don't think styletread have done anything particularly revolutionary other then just do the simple things right coupled with good marketing.

It's well known that free shipping is a major contributor towards increasing conversion rates, but in AU this seems to be a rarity rather than the norm.

I'm also sceptical when you hear success stories like these in small amounts of time. I remember when Big Brown Box was kicking goals according to NETT magazine.. only to close down a few month later after bleeding THORN dry. Although I see they have relaunched now.

 

[DavidL]

What amazed me was their returns policy isnup to 100 days, completely free (they pay for the return postage) AND they have a 30% return rate!

I wouldn't have thought the numbers would work.

But it obviously paid off, even if they did spend a heap to launch they are genuinely worth 20m

http://www.smartcompany.com.au/fina...n-online-shoe-retailer-styletread-report.html