Appraisal please - zhongguo

[highnfar]

Well, that's a real surprise when I found zhongguo.com.au hadn't been registered, ... half hour ago...

ZhongGuo = China

It's a well known common word, at least 2 billions of people in the world knows it, if you don't, please google. Well, millions of people coming from China every year would feel very familiar with this word.

http://en.wikipedia.org/wiki/Names_of_China
In mainland China, the term Zhongguo is used to refer to all territories claimed by the PRC, including mainland China, Hong Kong, Macau and Taiwan.

So, what do you think?

 

[DavidL]

Interesting one - well worth regging I would imagine. As a non-mandarin speaker it's hard for me to evaluate but 75,000 results in Australia is a good sign.

 

[Data Glasses]

sorry i don't see all that much value in this one , only to expats living here , no one in china is going to type it in with .com.au ......good luck !

 

[Chris.C]

sorry i don't see all that much value in this one , only to expats living here , no one in china is going to type it in with .com.au ......good luck !

There might be quite a market for Chinese expats though.

Maybe you could develop it into a forum for Chinese expats?

That said it's extremely difficult to put a valuation on a domain like this. If you put it up for auction on NF AMA I think it would do quite poorly - $XXX. I think selling it to a targeted private buyer would obtain much better results.

However it's the sort of domain that if you developed it might be worth a considerable amount.

On the downside a big problem I see with it is that when you search for ZhongGuo on google.com.au you get international results which errodes a lot of the exact match value of the domain.

If you ever develop or sell it - let us know how to goes - it's a very interesting domain.

 

[DavidL]

Yes it's not one to target people in China but Chinese speakers locally..

 

[highnfar]

I have already got a low $xxxx offer from local Chinese community this morning when I announced it on our own private forum. But, I'd rather to develop it before selling, maybe into a news or travel or business relationship website, then it would worths much more.

 

[highnfar]

Yes it's not one to target people in China but Chinese speakers locally..

Agree!

 

[highnfar]

There are too many Chinese forums in Australia, I can count over 20, so that way would be hard. maybe a business directory is a good choice... hum... need to do some research..

There might be quite a market for Chinese expats though.

Maybe you could develop it into a forum for Chinese expats?

That said it's extremely difficult to put a valuation on a domain like this. If you put it up for auction on NF AMA I think it would do quite poorly - $XXX. I think selling it to a targeted private buyer would obtain much better results.

However it's the sort of domain that if you developed it might be worth a considerable amount.

On the downside a big problem I see with it is that when you search for ZhongGuo on google.com.au you get international results which errodes a lot of the exact match value of the domain.

If you ever develop or sell it - let us know how to goes - it's a very interesting domain.

 

[snoopy]

What is the market for a name like this, who is likely to buy it and why?

I get zero advertisers on the term so if that is the case why would someone buy this particular name?

 

[Chris.C]

What is the market for a name like this, who is likely to buy it and why?

Any advertiser looking to target a Chinese audience.

Segmented traffic is always valuable to someone.

 

[snoopy]

Any advertiser looking to target a Chinese audience.

Segmented traffic is always valuable to someone.

In what way, anyone who is Chinese? If advertisers saw value in this keyword surely they'd be advertising on it?

 

[Chris.C]

In what way, anyone who is Chinese? If advertisers saw value in this keyword surely they'd be advertising on it?

I run sites where business make up to $XX,XXX profit per sale - yet clicks via AdSense yield $0.25 because of lack of competition.

Just because there are few advertisers via AdWords doesn't mean the traffic doesn't have value.

That said, I'm not advocating that a general Chinese audience has huge value or anything. I'm merely suggesting that a high volume, segmented audience allows you to attracted advertisers willing to target that segment.

 

[snoopy]

I run sites where business make up to $XX,XXX profit per sale - yet clicks via AdSense yield $0.25 because of lack of competition.

Just because there are few advertisers via AdWords doesn't mean the traffic doesn't have value.

That said, I'm not advocating that a general Chinese audience has huge value or anything. I'm merely suggesting that a high volume, segmented audience allows you to attracted advertisers willing to target that segment.

It isn't low bids, there is none at all.

The question still remains who is likely buy this name?
Where is that obvious buyer?

I don't see any "high volume" "segmented" audience in sight here. The term isn't popular (73 search/mo) and seems to have little/no commercial value (0 bids). It is about as good as the average freshly registered name.

 

[Chris.C]

Sorry my bad - I was working on the assumption that there were 75,000 searches a month that David mentioned.

I just looked it up myself and realised their are only 720 phrase match searches a month.

So I'll shutup now.



Final comments:

Development potential - yes. Domain value - limited.