The rising popularity of .Com in Australia
- Thread starter snoopy
- Start date
New things have low usage because... they're new. This is normal.
You really need to stop plumbing to new depths to pump .com sewage
snoopy
Top Contributor
When they bought toys.com they had $14 billion in annual sales. Spending $5million on a domain doesn't make a "substantial difference" to a company of that size.
eBranding.com.au
Top Contributor
Reality.
I've seen many, many first-hand examples of email and website loss to the corresponding 'natural fit' domain, such as .net.au to .com.au or .co to .com. In terms of email loss, it can be as high as hundreds of emails a month for established brands. It’s also not just isolated to prospective or existing customers, I've seen numerous examples where suppliers or even the business’s own staff messed up and used the wrong email address, because they subconsciously defaulted to the 'natural fit' domain.
I know from experience that it's not a matter of 'if' there will be traffic loss, but rather 'how much'.
I make decisions based on data and facts. I've personally seen the results for dozens of websites and many domains. Knowing what I do, I would never, for example, build a brand on a .net.au domain unless I also had the .com.au domain and forwarding in place for web and email traffic.
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OK so where is your data?
eBranding.com.au
Top Contributor
Not being shared here, that's for sure.
If you truly believe that web and email traffic loss is a myth, then good luck to you. I have zero interest in trying to sway your opinion.
Bacon Farmer
Top Contributor
I guess the 'rising popularity of .com' just wasn't enough for toyrus to stay in business.
How many .com domains are you and your .com cartel desperately trying to liquidate before they become worthless (if not already)?
.com is just another .xyz
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And it won't happen again after the switch to .au
(Although any IT security admin would have proactively prevented this with policy and procedure)
Bacon Farmer
Top Contributor
And of course you have evidence for this or is it a myth?
You can't have it both ways ;-)
snoopy
Top Contributor
You are on planet Donut!
Deductive reasoning
Data Glasses
Top Contributor
Wow , worst comment ever award goes to ....... (drumroll)
What's it like on Planet Verisign?
It's truly an honour.
Jimboot
Top Contributor
It's an introduction of another risk and as you rightly point out, one that can be mitigated with the right policy and procedures. All anyone is asking WHY are we doing this? Some of us understand the risks and costs by looking at data. What is the data based argument that outlines the benefits?
Bacon Farmer
Top Contributor
And for inbound emails?
Anyone that has a decent geo domain can tell you they get incorrectly addressed emails for geo + service domains where the sender leaves off the service part of the domain name/email address.
